When buying diamond rings, an educated consumer always gets the best deal. Too many people shop for new cars and diamond rings alike without doing any research at all, and the salesperson often takes advantage of them.

An educated customer get the best deal,many people shop for diamond rings without doing  any research at all.
Once the jewelers see you’re an informed diamond ring buyer, they cannot scam you into buying overpriced diamonds which are worth far less than the salesperson claims. When buying engagement ring diamonds and wedding rings, you should go into battle educated and prepared. You should use The Folder with your research of diamond pricing and sample printouts of similar competing diamonds in your size range from online sites.

See the certificates and avoid to Moissanite Diamonds

You should also ask to see the GIA certificate or AGS certificate for your diamond. If they make up excuses or cannot produce this important diamond grading document, then you should assume the worst and leave, as they probably have something to hide.

Avoid synthetic Moissanite diamonds unless that is specifically what you want. Some jewelers will try to rip you off by claiming they are real diamonds. To head this off, look through a 10x loupe and if you see double facets or a doubled diamond table reflection, then you most likely have a Moissanite synthetic diamond.

Know about the fake Diamond Cubic Zirconia

A good way to spot Cubic Zirconia fake diamonds is to view a newspaper placed behind the diamond. If you can read the print, then it’s a fake Cubic Zirconia diamond. A real diamond scatters the light so you should not be able to see the news print through the diamond.
Another trick jewelers can pull on you is to show you a yellow diamond and claim it’s a nice white diamond because they show it to you in front of a black background so you cannot easily see the color. You should also view your diamond in front of a white background to better detect any yellow coloring in the stone, and verify it against a color chart.

Aware about the Price

You also need to avoid jewelry store scams such as pricing codes. Some jewelers don’t post a price on their diamond rings, they post a cryptic code which they must decode for you. This opens up the doorway to deceit and lies. If you look dumb, they might quote you a much higher price than a buyer who they know is informed. You should walk out of any jewelry store that does not post the exact price on the tag.