After the advertising in the US in the 1940s, especially by De Beers, the diamond engagement ring became established as the choice for most Americans and became the standard of Western culture, when it came to picking an engagement ring.

At first, the diamond engagement ring was affordable only to the upper classes and aristocracy but gradually they became more affordable and later became available to even the middle classes. In fact, the first recorded instance of the diamond engagement ring was when the Archduke Maximillian of Austria presented it to Mary of Burgundy way back in 1477, as a betrothal gift.

Sometimes the diamond engagement ring that one chooses needs to be kept a secret and for this, the man may need to consult the jeweler to find the best ring that will be of the right size as well as suit the womans taste. The diamond engagement ring may be the biggest purchase that a man will ever make for his partner so he will need to get all the right information about the diamonds and settings as well as size so that it will bedazzle the wearer.

To begin with, one should decide upon what shape would the partner prefer and these include round, oval, princess-cut, emerald-cut, Asscher-cut, marquise-cut, radiant-cut, pear-shaped as well as heart-shaped diamonds. In spite of so many different shapes to choose from, the most popular shape is the round diamond, followed by the princess-cut.

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